This workbook offers in-depth advice for first-time job seekers and experienced professionals seeking career advancement. It shows how a resume is a marketing tool – an advertisement to promote your own personal brand to sell yourself, your skills, and your abilities. As such, it covers both content and format, following a 12-step approach, and gives practice in following the steps. Included are dozens of models and sample cover letters. A new feature is advice on how to use social media and the Internet.